Helvetica-up close and very personal.


OH.

MY.

GOD.

The type geeks have surfaced.

Elegantly shot by Luke Geissbuhler (director of photography for “Borat”), this film presents interviews with prominent designers Matthew Carter, and Wim Crouwel, to mid-career pros Michael Bierut and David Carson, and young hipsters Danny van den Dungen (from Experimental Jetset) and Michael C. Place (formerly with the Designers Republic). Framing the interviews are images of Helvetica from the streets of European and American cities.

I can hardly finish this post…my hands are so weak.

“Helvetica” is now screening at design conferences and museums worldwide.

Next stop, my living room.

www.helveticafilm.com

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